Baobab fruit (Adansonia Digitata L), a unique super fruit with high levels of natural vitamin C, potassium, calcium and much moreReported by PRWeb on Monday, 11 June 2012 (on June 11, 2012)
Mighty Baobab Limited affirms baobab fruit is truly a carbon positive product.
London, United Kingdom (PRWEB UK) 11 June 2012
Since 2008, studies by various researchers have been undertaken to discover the true nutritional benefits of the baobab fruit and the results all point to a significant number of essential natural nutrients that are finely tuned and balanced. Based on recent studies at the University of Otago, New Zealand, laboratory trails have shown that vitamin C can kill a range of cancer cells. Likewise, another study from Colorado State University has shown that potassium, calcium and magnesium are beneficial to good health and lowering of blood pressure (see dashdiet.org). These studies indicate the source of the nutrients should be natural (not off the shelf supplements). Baobab fruit which is high in all of these, including an impressive array other essential minerals, nutrients and antioxidants is an ideal candidate for natural energy packed meals for children and adults. The list of nutrients in baobab fruit is far too extensive extensive to list here (see scientific pages, data sheet available on request).
Inner and outer benefits
Baobab fruit powder and baobab oil are now readily being used in a number of new products. What gives baobab its versatility when it comes to potential applications is that the powder is water soluble and has a very subtle and pleasant taste, unlike Chia seeds which have limited commercial uses. It has been described as a mild, sweet and tangy sherbet. This is obviously a advantage as it can be added to virtually any food or drink with very little or no alteration to a base products taste.
Baobab oil which is high in vitamins A, D, E and F, is known to actively rejuvenate and renew cell membranes, fight aging and help treat dry and damaged skin and hair. The oil is obtained by mechanically cold-pressing the baobab seeds and undergoes no processing. This pure, unrefined, fine grade, golden-yellow coloured oil with a slight nutty scent is especially known for treatment of skin conditions, such as eczema and psoriasis. It is also rich in Omega 3, 6, and 9 and can be used to treat skin burns.
Sustainable, ethical and carbon positive
Another affirmative attribute of baobab fruit powder is that as an end product, it requires no industrial scale processing at all. Mighty Baobab Limited, employs a simple mechanical process that separates the seeds from the dry fruit pulp (powder) and all parts of the baobab fruit are used. The shells are used as firewood, thus reducing the burden on indigenous hardwood trees, which would otherwise have been cut down for firewood and the ash from the fire of the baobab shells is rich in potash and used as soap. What’s more, the extracted seed casings are given away to small scale rural farmers as fodder for their livestock thus reducing the impact on grazing land. All this ensures that baobab fruit is a truly carbon positive product.
Baobab trees are not cultivated in orchards like many other fruit trees. They are not subjected to any artificial additives, pesticides or such harmful chemicals. This production is in other words, organic by default – a status given to it by the United Nations.
The founder of Mighty Baobab Limited, Mo Abba, commented, “We are conscious that the baobab trees, along with other indigenous vegetation have been an important source of valuable nourishment and livelihood for Africans for generations. We want it to stay that way. Rural communities based around our operations benefit directly from the sales of baobab. When purchasing our baobab you can be assured in the knowledge that you are improving the lives of some of the poorest people, using a product that is sustainable and ethical.”
Note to editors:
Mighty Baobab was started in 2009. The process involved extensive research, communications with rural communities and final approval from the European Commission in 2010. Mighty Baobab selected London as a strategic global location which makes it simple to move products around the globe at ease. Mighty Baobab's fruit powder is Kosher and Halal certified, Vegan approved and suitable for Gluten free diets.
For more information contact: info(at)mightybaobab(dot)com
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